How To Get Clear On Who You Serve

All the tools in the world won’t help you online, if you’re not 110% certain and confidant about who you serve.


This is a problem I hear from all types of businesses, new and established.

If you’re just starting out, you might be trying to figure out what your unique selling point is and whom your dream customer is.

If you’ve got an established online business you could be trying to find ways to scale it, by looking for your specific audience on advertising platforms like Google or Facebook ads.

Either way, I have a tip for that.

This is a powerful exercise.  Do it right and it will unlock a new confidence in you.

You’ll be so confident in how you talk to your target audience that they will feel like you can read their minds. (Just imagine how that can grow your business).

This is an exercise that will help you get deep under the skin of your ideal customer.

But before I share it with you there are two steps you must take first.

Survey your existing customers. Ask them this question on email:

What’s your #1 problem with [X] that you’d like to solve with my help?

Ask them these questions on the phone (and then shut up and LISTEN)

What’s your biggest frustration/fear/anger with X?

Why does that frustrate you?

Why is it important to you?

What have you tried in the past to solve this?

Did it work? Yes or no?

Once you’ve done this with around 5-10 of your existing or potential customers, you’ll be ready for this template.  It’s called the Empathy Map:


Instructions on how to use this here.

Print it out.

Sit down with your notes from all the conversations you had and start filling in the template.

Use the exact words that they used.

Remember how they described their frustrations. How did they feel when they explained what was not working for them?

Get a stack of post-it notes and put all those conversations onto The Empathy Map.

Then sit back and give yourself a pat on the back. That piece of paper is gold dust.

This is the key to unlocking supreme confidence in knowing exactly who your dream customer is.

Use these words in your messaging. In your writing. In every piece of content that you share online.  In your social profiles, in your online advertising.


Not many people take the time to truly understand their target audience.

Most online businesses make the mistake of blandly appealing to no one in particular.

They stay stuck. Bland. Unmemorable.  Don’t do that ;0)

If you’d like help to get crystal clear on who your dream customer is (and start attracting them into your business), check out my 1:1 mentoring program where we’ll take a fresh approach to your online marketing and get you clarity on your business and customers.